{"id":3074,"date":"2024-09-28T00:19:33","date_gmt":"2024-09-28T03:19:33","guid":{"rendered":"https:\/\/lucasmalaspina.com\/?p=3074"},"modified":"2026-10-12T16:23:15","modified_gmt":"2026-10-12T19:23:15","slug":"eduardo-jozami-1939-2024","status":"publish","type":"post","link":"https:\/\/lucasmalaspina.com\/en\/2024\/09\/28\/eduardo-jozami-1939-2024\/","title":{"rendered":"Eduardo Jozami (1939-2024): Remembering a Former Client"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">We finished a recording, and I got the message: \u201cJozami died.\u201d I met him in February 2019. <\/p>\n\n<p class=\"wp-block-paragraph\">He was already 79 or 80 years old, I think. Eduardo wanted to position himself for elections in the City of Buenos Aires, and as we talked, he became convinced that the best thing to do was to invest his budget in social media. We were looking to gain experience and make some money for a very talented friend who had lost his job. We got the gig through Enrique Saforcada (RIP), a social psychologist with a background in market research. I grew up among Frepaso voters and readers of P\u00e1gina 12, so it was something that had its own charm.<\/p>\n\n<p class=\"wp-block-paragraph\">Even though we didn\u2019t manage to take him where we wanted, during those months he listened to us, kept himself informed, respected us, and fulfilled his end of the deal in a timely and proper manner. Mechi (my business partner at the time) helped him out with press matters on occasion, and during that time we also met Lila Pastoriza. Eduardo was still bothered by the fake news that had been spread about Lila during the Menem era, which is why he didn\u2019t want to go on Mauro Viale\u2019s show, and we argued about that. When I (what a brat!) suggested that he needed to be bolder in this or that regard, he listened to me without getting indignant or flustered. Although he had reservations at first, my Trotskyist past or my flexibility in also working for the PRO was not a source of conflict. With all his experience, he was interested in experimenting with new forms of communication and valued discipline and professionalism. He later worked as director of human rights in the AF administration, and we spoke for the last time in his office at the Ministry of Defense.<\/p>\n\n<p class=\"wp-block-paragraph\">I remember him as a man of great resolve yet also open-minded, who always fought for his convictions under conditions that many of us cannot even imagine. That is something that both his own people and outsiders should respect. At an event in March 2019, we asked him and his colleague Mat\u00edas Cerezo\u2014who was always kind and good-natured\u2014to try to make the most of the rapport between him and the people who supported him. The resulting photo, for me, expresses everything I\u2019ve described here. <\/p>\n\n<p class=\"wp-block-paragraph\">Rest in peace, Eduardo. You deserve it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We finished a recording, and I got the message: \u201cJozami died.\u201d I met him in February 2019. He was already 79 or 80 years old, I think. Eduardo wanted to position himself for elections in the City of Buenos Aires, and as we talked, he became convinced that the best thing to do was to [&hellip;]<\/p>\n","protected":false},"author":103004725,"featured_media":3075,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[121871],"tags":[],"class_list":["post-3074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eduardo Jozami (1939-2024): Remembering a Former Client - Lucas Malaspina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lucasmalaspina.com\/en\/2024\/09\/28\/eduardo-jozami-1939-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eduardo Jozami (1939-2024): Remembering a Former Client - Lucas Malaspina\" \/>\n<meta property=\"og:description\" content=\"We finished a recording, and I got the message: \u201cJozami died.\u201d I met him in February 2019. 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Contrary to predictions and polls that had Samuel Doria Medina (who served as minister of planning in the\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/lucasmalaspina.com\/wp-content\/uploads\/2025\/10\/DOEN5ETD2GJVUDMS35LY3LZM7U.jpg.avif","width":350,"height":200,"srcset":"https:\/\/lucasmalaspina.com\/wp-content\/uploads\/2025\/10\/DOEN5ETD2GJVUDMS35LY3LZM7U.jpg.avif 1x, https:\/\/lucasmalaspina.com\/wp-content\/uploads\/2025\/10\/DOEN5ETD2GJVUDMS35LY3LZM7U.jpg.avif 1.5x, https:\/\/lucasmalaspina.com\/wp-content\/uploads\/2025\/10\/DOEN5ETD2GJVUDMS35LY3LZM7U.jpg.avif 2x, https:\/\/lucasmalaspina.com\/wp-content\/uploads\/2025\/10\/DOEN5ETD2GJVUDMS35LY3LZM7U.jpg.avif 3x"},"classes":[]},{"id":3138,"url":"https:\/\/lucasmalaspina.com\/en\/2023\/05\/04\/andres-elias-in-todays-politics-you-adapt-or-you-die\/","url_meta":{"origin":3074,"position":2},"title":"Andr\u00e9s El\u00edas: \u201cIn today\u2019s politics, you adapt or you die\u201d","author":"lucasmalaspina","date":"4 de May de 2023","format":false,"excerpt":"By Lucas Malaspina (with editing by Ezequiel Kopel) Andr\u00e9s El\u00edas\u00a0is a vibrant guy. A 41-year-old Ecuadorian based in Mexico, he has been working on political campaigns throughout Latin America. He is the author of\u00a0Campa\u00f1eando (2021), a true manual of digital political communication in which he explains in depth how to\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2024\/11\/campaneando-andres-elias-lucas-malaspina.jpeg?fit=1080%2C792&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2024\/11\/campaneando-andres-elias-lucas-malaspina.jpeg?fit=1080%2C792&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2024\/11\/campaneando-andres-elias-lucas-malaspina.jpeg?fit=1080%2C792&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2024\/11\/campaneando-andres-elias-lucas-malaspina.jpeg?fit=1080%2C792&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2024\/11\/campaneando-andres-elias-lucas-malaspina.jpeg?fit=1080%2C792&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3144,"url":"https:\/\/lucasmalaspina.com\/en\/2022\/07\/23\/how-petro-became-president-of-colombia\/","url_meta":{"origin":3074,"position":3},"title":"How Petro became president of Colombia","author":"lucasmalaspina","date":"23 de July de 2022","format":false,"excerpt":"By Lucas Malaspina Petro won on an uneven playing field. He was able to win because Colombia had changed considerably before the election and because he was willing to listen to changes in society, even when that was difficult for him (\u201cstubborn,\u201d his partner called him). Petro was interested in\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2022\/07\/Petro-Malaspina.png?fit=904%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2022\/07\/Petro-Malaspina.png?fit=904%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2022\/07\/Petro-Malaspina.png?fit=904%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2022\/07\/Petro-Malaspina.png?fit=904%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":3223,"url":"https:\/\/lucasmalaspina.com\/en\/2024\/11\/21\/kevin-grunbaum-social-listening-political-communication-social-media\/","url_meta":{"origin":3074,"position":4},"title":"Kevin Grunbaum: \u201cSocial media has transformed how we connect\u201d","author":"lucasmalaspina","date":"21 de November de 2024","format":false,"excerpt":"There\u2019s one question Kevin Grunbaum learned to anticipate early in his career:\u00a0And what use is this to me?\u00a0More experienced consultants would ask it whenever he presented data to them. They kept asking it. And that question, rather than discouraging him, ended up defining his work: it\u2019s not enough to download\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2026\/04\/KevinGrunbaum.jpg?fit=720%2C477&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2026\/04\/KevinGrunbaum.jpg?fit=720%2C477&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2026\/04\/KevinGrunbaum.jpg?fit=720%2C477&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2026\/04\/KevinGrunbaum.jpg?fit=720%2C477&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":3156,"url":"https:\/\/lucasmalaspina.com\/en\/2021\/06\/28\/maxi-aguiar-without-tiktok-peru-left-us-behind\/","url_meta":{"origin":3074,"position":5},"title":"Maxi Aguiar: \u201cWhile We Debated Whether It Was Possible to Win Without TikTok, Peru Left Us Behind\u201d","author":"lucasmalaspina","date":"28 de June de 2021","format":false,"excerpt":"By Lucas Malaspina (with editing by Agust\u00edn Cesio and Diego S\u00e1nchez) Pedro Castillo defeated Keiko Fujimori in Peru's runoff election. However, instability has been commonplace for several years in a country with the highest level of political disaffection in the region. Castillo is a left-wing teachers' unionist with strong support\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2021\/06\/Pedro-Castillo-Maximiliano-Aguiar-Lucas-Malaspina.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2021\/06\/Pedro-Castillo-Maximiliano-Aguiar-Lucas-Malaspina.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2021\/06\/Pedro-Castillo-Maximiliano-Aguiar-Lucas-Malaspina.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2021\/06\/Pedro-Castillo-Maximiliano-Aguiar-Lucas-Malaspina.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2021\/06\/Pedro-Castillo-Maximiliano-Aguiar-Lucas-Malaspina.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2024\/09\/EDUARDO-JOZAMI.jpeg?fit=1280%2C962&ssl=1","_links":{"self":[{"href":"https:\/\/lucasmalaspina.com\/en\/wp-json\/wp\/v2\/posts\/3074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lucasmalaspina.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lucasmalaspina.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lucasmalaspina.com\/en\/wp-json\/wp\/v2\/users\/103004725"}],"replies":[{"embeddable":true,"href":"https:\/\/lucasmalaspina.com\/en\/wp-json\/wp\/v2\/comments?post=3074"}],"version-history":[{"count":1,"href":"https:\/\/lucasmalaspina.com\/en\/wp-json\/wp\/v2\/posts\/3074\/revisions"}],"predecessor-version":[{"id":3076,"href":"https:\/\/lucasmalaspina.com\/en\/wp-json\/wp\/v2\/posts\/3074\/revisions\/3076"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lucasmalaspina.com\/en\/wp-json\/wp\/v2\/media\/3075"}],"wp:attachment":[{"href":"https:\/\/lucasmalaspina.com\/en\/wp-json\/wp\/v2\/media?parent=3074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lucasmalaspina.com\/en\/wp-json\/wp\/v2\/categories?post=3074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lucasmalaspina.com\/en\/wp-json\/wp\/v2\/tags?post=3074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}