{"id":3179,"date":"2026-07-17T04:30:48","date_gmt":"2026-07-17T07:30:48","guid":{"rendered":"https:\/\/lucasmalaspina.com\/?p=3179"},"modified":"2026-10-12T16:22:16","modified_gmt":"2026-10-12T19:22:16","slug":"what-is-a-soccer-streamer-doing-in-a-political-strategy","status":"publish","type":"post","link":"https:\/\/lucasmalaspina.com\/en\/2026\/07\/17\/what-is-a-soccer-streamer-doing-in-a-political-strategy\/","title":{"rendered":"What Is a Soccer Streamer Doing in a Political Strategy?"},"content":{"rendered":"\n

By Lucas Malaspina<\/em><\/h4>\n\n

Danny Navarro doesn\u2019t get involved in politics. His TravelFutbolFan account serves as a practical guide for fans who want to attend the 2026 World Cup without going broke: how to travel, how to save money, how to buy tickets, and how to get around between venues. For the World Cup co-hosted by the United States, however, that service began to take on a different meaning. The concerns Navarro highlighted were no longer limited to flights and hotels but came to include ICE, immigration checks, potential legal problems for international fans, and the lack of real guarantees from FIFA. The logistical advice came with a political interpretation. The audience that came for practical information received\u2014without seeking it\u2014a stance on the World Cup.<\/p>\n\n

That is gray communication. It is one of the most effective forms of political influence\u2014and one of the least understood by most officials and candidates.<\/strong> It is assumed that politics is conducted through channels that are advertised as political: parties, ads, campaigns, and partisan media. But the audience you most need to reach is no longer there. It\u2019s in the spaces where people choose to spend their free time, listening to someone they perceive as one of their own\u2014not as someone who wants something from them.<\/p>\n\n

In Mexico, Miguel Reina and his show Bal\u00f3n y Banqueta do the same thing with a different approach. It\u2019s not a partisan media outlet denouncing FIFA, but rather a soccer-loving creator who translates the World Cup experience into cultural criticism: \u201cThey gentrified our dream.\u201d The political framing comes through an emotional lens: memories of the Azteca Stadium, the inability to enter the stadium, children listening to the goals from rooftops, and the bar and the sidewalk as soccer\u2019s last remaining spaces for ordinary people. A minor but similar case appears on @klintoncod, an account linked to the SportyTV network, which highlighted on TikTok alleged unequal treatment of Somali and Senegalese fans during the tournament. Three creators, three tones, a single operation: the information the audience is looking for comes with a political interpretation the audience wasn\u2019t seeking.<\/strong><\/p>\n\n

The problem with politics that seems political<\/strong><\/h4>\n\n

There is a principle of communication that politics takes decades to internalize: people put up strong defenses against messages they perceive as self-serving. An advertisement triggers skepticism; a campaign ad creates even more distance; a politician talking about their own achievements loses their audience before the first sentence. A political party\u2019s official channel bears this inherent problem: everything it broadcasts arrives already discounted by \u201cthey\u2019re saying this because it suits their interests,\u201d and that discount cannot be offset by the quality of the content or the honesty of the message. The channel contaminates the signal.<\/p>\n\n

A content creator who discusses the same topic from their own territory does not carry that discount\u2014not because they are more honest, but because their audience perceives them as one of their own. The trust that a political party takes years to build is automatically inherited on that channel. That asymmetry of credibility is at the heart of gray communication.<\/p>\n\n

The academic concept that captures part of this dynamic is that of incidental political exposure<\/strong>, formulated by Heiss, Knoll, and Matthes (2020): the encounter with political information or frames in spaces whose primary purpose is not politics. A recent analysis by Much, Rutherford, Nagler, and Tucker of transcripts from nearly 30,000 episodes from 274 of the most popular podcasts in the United States in 2024<\/strong> confirms this logic: in non-political genres\u2014sports, comedy, science, technology, and cultural conversation\u2014ideological cues and political references appear embedded in conversations that are not political. According to that analysis, political content accounts for about 4% of speakers\u2019 contributions<\/strong>. The figure seems small; therein lies, in part, the effect. Those frames reach audiences who do not consume traditional political media and did not tune in to these programs seeking politics.<\/p>\n\n

Research on political communication and digital culture offers additional support. American political scientists Yanna Krupnikov and John Barry Ryan (2022) show that a large portion of the public does not engage with politics with the same intensity as those most involved (13% are low-involvement and 65% are moderately involved), and Klar, Krupnikov, and Ryan (2018) add that part of the rejection of the adversary is also a rejection of partisanship and explicit political discourse. Channels perceived as institutional create more distance than spaces where politics is embedded in a pre-existing relationship of trust. Research on parasocial relationships\u2014from Horton and Wohl (1956) to Abidin (2018) on influencers\u2014completes the mechanism: creators build perceived familiarity and intimacy, which increases their audiences\u2019 willingness to listen to value-laden messages.<\/strong><\/p>\n\n

While the World Cup examples illustrate this dynamic on a small scale, the 2024 Trump campaign demonstrates it on a continental scale. On the victory stage, Ultimate Fighting Championship (UFC) President Dana White publicly thanked Joe Rogan, Theo Von, the Nelk Boys (who are Canadian), Adin Ross, and Bussin’ With The Boys. Several of these shows had not maintained a uniformly conservative ideological line throughout the year; their value lay, precisely, in not having one. They functioned as safe havens of trust, entertainment, and masculine conversation where politics could enter with less solemnity, less defensiveness, and greater capacity to circulate. The acknowledgment was not directed at an editorial alliance; it was directed at a cultural infrastructure. The low political density did not diminish the channel\u2019s strategic impact; it was what enabled it.<\/p>\n\n

MMA mogul Dana White and Donald Trump have been friends ever since the current president offered White the chance to host his venture at one of his casinos. White returned the favor by supporting him in his political career. White \u201cfelt that if the president stayed on Fox News, he wouldn\u2019t win,\u201d so as part of that alliance, for Trump\u2019s third presidential campaign, he helped him reframe his approach. \u201cHe introduced me to people I\u2019d never heard of\u2014young guys,\u201d Trump recently told TIME<\/a>. \u201cI was being interviewed by 20-year-olds. I\u2019d ask them, \u2018Where the hell did you find these people?\u2019 They\u2019re called influencers<\/em>. But I did a lot. I became friends with some of them. They\u2019re good kids, they have a big following, and it all helps.\u201d<\/p>\n\n

Branded content<\/em><\/strong> in politics<\/strong><\/h4>\n\n

The marketing concept that best describes this mechanism is branded content. A brand that interrupts a program with its advertising has less and less impact; a brand that funds content the audience wants to consume\u2014and appears seamlessly within it\u2014still has that impact. <\/strong>Gray communication does the same with ideological frameworks. A cooking channel that explains why multinational chains are destroying the regional economy implants a progressive frame in an audience that tuned in for recipes. A fitness podcast that mentions the importance of the public health system while discussing access to training does the same. A travel channel that showcases public transportation infrastructure as part of the experience does so as well. None of these audiences felt they were being subjected to a political discourse. But they were exposed to a frame, and frames, repeated in enough different contexts, become ingrained as common sense.\u00a0<\/strong><\/p>\n\n

The concept has a solid theoretical foundation. Entman\u2019s (1993) studies on framing and McCombs and Shaw\u2019s second-level agenda-setting theory describe how the media not only determine what to think about but also how to think about it.<\/strong> In Network Propaganda, Benkler, Faris, and Roberts (2018) documented how various U.S. media networks function as frame-distribution systems through entertainment and pop culture nodes, with significant asymmetries between the right-wing and center-left ecosystems in terms of internal integration and external permeability.\u00a0<\/p>\n\n

In the Spanish-speaking world, research on political influencers and digital platforms in Argentina (Slimovich, 2025; Ariza, 2023) describes how ideological frames circulate in native formats on TikTok, YouTube, and X, with visibility dynamics that\u2014as I argue\u2014may precede the electoral consolidation of the associated political figures.<\/strong> I\u2019ve never listened much to Joaqu\u00edn Sabina (a Spanish singer who is very successful in Argentina), but I remember that one of his lyrics goes: \u201cYou go to hell through shortcuts, syringes, and prescriptions.\u201d It\u2019s true, as followers of Dur\u00e1n Barba of all stripes repeat, that demand (from public opinion) is what dictates supply (of political representation). The \u201cshortcuts, syringes, and prescriptions\u201d (the mediations) through which demand travels are where we must anchor ourselves: those that exist, those we must stimulate, and those we must create.<\/p>\n\n

Ecuadorian consultant Andr\u00e9s El\u00edas calls this mode of operation lateral campaign<\/strong>: competing in the territories and communities where the audience constructs its identity. None of the cases described is entirely accidental or entirely spontaneous. There is, to varying degrees, coordination, relationship-building, and implicit or explicit agreements regarding frameworks and timing. The appearance of organic development is part of the product. Sophistication and dishonesty, it bears repeating, are two different things.<\/p>\n\n

\"\"<\/figure>\n\n

A digital political outlet is not enough: a cultural platform is needed<\/strong><\/h4>\n\n

It\u2019s worth clearing up a common misunderstanding here. When pre-TikTok political parties set out to build something in the digital space, they tend to envision something similar to Canal Red<\/strong>, the digital media outlet launched by Pablo Iglesias: journalists, political analysis, debates, news coverage\u2014a channel that competes in the realm of political opinion. That is not the realm of gray communication. Canal Red is a political media outlet that speaks to people who are already politically engaged; it is useful for certain things, but it does not reach the segments that gray communication seeks to target. Canal Red\u2019s audience already has formed opinions; the audience of Olga (a successful Argentine streaming channel that had the opportunity to interview Leonel Messi) is deciding what to watch on a Saturday afternoon. Gray communication, if it is to exist, must take its cue from examples like Luzu, Olga, or Blender in its first year\u2014not Canal Red: entertainment, humor, pop culture, relatability, and emotion. Content that people seek out because they\u2019re interested in it, not because they want to learn about politics\u2014and within which ideological frameworks are inserted sporadically as branded content. The distinction isn\u2019t aesthetic; these are different audiences and different mechanisms of influence.<\/p>\n\n

Matthew Hindman, in The Internet Trap (2018), argues that digital media with a defined political identity tend to capture audiences that are already committed, generating high intensity but low expansion\u2014a phenomenon that cuts across both left- and right-wing positions. Data from the Reuters Institute show that video platforms and podcasts are the fastest-growing channels for news consumption among young people, while digitally native media with an explicit partisan identity tend to consolidate already aligned audiences rather than expand into less politically engaged segments.<\/p>\n\n

What it calls for is learning not to show up<\/strong><\/h4>\n\n

Gray communication does not require the party to be visible: it requires the party to understand that its role at this level is to define strategy, frames, and timing, and then step back from the scene. The production, identity, and credibility of these spaces depend on their perceived independence; any explicit party branding destroys the mechanism. A party that insists on appearing at every level with its logo and message is sabotaging the only architecture capable of reaching places its official channels cannot. What it does require is sustained investment, strategic patience, and a willingness to relinquish control over the narrative in the short term in order to gain cultural influence in the medium term. These are precisely the three things that pre-TikTok parties struggle to do.<\/p>\n\n

Navarro doesn\u2019t see himself as part of a political strategy. His audience doesn\u2019t see itself as the recipient of a narrative framework. The party\u2014if there is one\u2014doesn\u2019t appear anywhere in the content. And yet, the interpretation of power is formed, circulates, and takes root. Politics that understands this asymmetry knows that its task, at this level, is to define the framework and let the scene unfold. The rest of the work is done\u2014with everything in its favor\u2014by someone who doesn\u2019t seem to be engaging in politics.<\/p>\n\n

References<\/strong><\/h4>\n\n

Abidin, C. (2018). Internet Celebrity: Understanding Fame Online<\/em>. Emerald Publishing.Ariza, A. (2023). La comunicaci\u00f3n pol\u00edtica de Javier Milei en TikTok. Intersecciones en Comunicaci\u00f3n<\/em>. https:\/\/www.scielo.org.ar\/scielo.php?pid=S2250-41842023000200006&script=sci_arttext<\/a>Arnesson, J. (2023). Influencers as ideological intermediaries: Promotional politics and authenticity labour in influencer collaborations. Media, Culture & Society<\/em>, 45(3), 528\u2013544. https:\/\/doi.org\/10.1177\/01634437221117505<\/a>Benkler, Y., Faris, R., & Roberts, H. (2018). Network Propaganda: Manipulation, Disinformation, and Radicalization in American Politics<\/em>. Oxford University Press.Entman, R. M. (1993). Framing: Toward clarification of a fractured paradigm. Journal of Communication<\/em>, 43(4), 51\u201358.Heiss, R., Knoll, J., & Matthes, J. (2020). Antecedents of intentional and incidental exposure modes on social media and consequences for political participation. Acta Politica<\/em>, 55, 443\u2013468.Hindman, M. (2018). The Internet Trap: How the Digital Economy Builds Monopolies and Undermines Democracy<\/em>. Princeton University Press.Horton, D., & Wohl, R. R. (1956). Mass communication and para-social interaction: Observations on intimacy at a distance. Psychiatry<\/em>, 19(3), 215\u2013229.Klar, S., Krupnikov, Y., & Ryan, J. B. (2018). Affective polarization or partisan disdain? Public Opinion Quarterly<\/em>, 82(2), 379\u2013390.Krupnikov, Y., & Ryan, J. B. (2022). The Other Divide: Polarization and Disengagement in American Politics<\/em>. Cambridge University Press.McCombs, M. E., & Shaw, D. L. (1972). The agenda-setting function of mass media. Public Opinion Quarterly<\/em>, 36(2), 176\u2013187.McCombs, M. E., Llamas, J. P., L\u00f3pez-Escobar, E., & Rey, F. (1997). Candidate images in Spanish elections: Second-level agenda-setting effects. Journalism & Mass Communication Quarterly<\/em>, 74(4), 703\u2013717.Mediaite. (2024). Dana White hails Joe Rogan, Theo Von, Nelk Boys and Adin Ross in fiery Trump victory speech<\/em>. https:\/\/www.mediaite.com\/politics\/trump\/dana-white-hails-joe-rogan-theo-von-nelk-boys-and-adin-ross-in-fiery-trump-victory-speech\/<\/a>Much, M., Rutherford, K., Nagler, J., & Tucker, J. A. (2025). The Joe Rogan of the left, right, and center is just \u2026 Joe Rogan. Good Authority<\/em>. https:\/\/goodauthority.org\/news\/podcasts-joe-rogan-of-the-left-right-and-center-is-just-joe-rogan\/<\/a>Newman, N., Fletcher, R., Robertson, C. T., Ross Arguedas, A., & Nielsen, R. K. (2024). Reuters Institute Digital News Report 2024<\/em>. Reuters Institute for the Study of Journalism.Slimovich, A. (2025). Argentine political influencers on X during the 2023 presidential campaign. Comunicaci\u00f3n y Sociedad<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Lucas Malaspina Danny Navarro doesn\u2019t get involved in politics. His TravelFutbolFan account serves as a practical guide for fans who want to attend the 2026 World Cup without going broke: how to travel, how to save money, how to buy tickets, and how to get around between venues. For the World Cup co-hosted by […]<\/p>\n","protected":false},"author":103004725,"featured_media":3180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[121874],"tags":[],"class_list":["post-3179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-translation"],"yoast_head":"\nWhat Is a Soccer Streamer Doing in a Political Strategy? - Lucas Malaspina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lucasmalaspina.com\/en\/2026\/07\/17\/what-is-a-soccer-streamer-doing-in-a-political-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is a Soccer Streamer Doing in a Political Strategy? - Lucas Malaspina\" \/>\n<meta property=\"og:description\" content=\"By Lucas Malaspina Danny Navarro doesn\u2019t get involved in politics. His TravelFutbolFan account serves as a practical guide for fans who want to attend the 2026 World Cup without going broke: how to travel, how to save money, how to buy tickets, and how to get around between venues. For the World Cup co-hosted by […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lucasmalaspina.com\/en\/2026\/07\/17\/what-is-a-soccer-streamer-doing-in-a-political-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Lucas Malaspina\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-17T07:30:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-12T19:22:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lucasmalaspina.com\/wp-content\/uploads\/2026\/07\/Captura-de-pantalla-2026-07-17-a-las-4.28.10.png\" \/>\n\t<meta property=\"og:image:width\" content=\"788\" \/>\n\t<meta property=\"og:image:height\" content=\"658\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"lucasmalaspina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"lucasmalaspina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/lucasmalaspina.com\\\/en\\\/2026\\\/07\\\/17\\\/what-is-a-soccer-streamer-doing-in-a-political-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lucasmalaspina.com\\\/en\\\/2026\\\/07\\\/17\\\/what-is-a-soccer-streamer-doing-in-a-political-strategy\\\/\"},\"author\":{\"name\":\"lucasmalaspina\",\"@id\":\"https:\\\/\\\/lucasmalaspina.com\\\/en\\\/#\\\/schema\\\/person\\\/5a0f9f532b3275a2ec7efe26234f70c8\"},\"headline\":\"What Is a Soccer Streamer Doing in a Political Strategy?\",\"datePublished\":\"2026-07-17T07:30:48+00:00\",\"dateModified\":\"2026-10-12T19:22:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/lucasmalaspina.com\\\/en\\\/2026\\\/07\\\/17\\\/what-is-a-soccer-streamer-doing-in-a-political-strategy\\\/\"},\"wordCount\":2340,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/lucasmalaspina.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/lucasmalaspina.com\\\/en\\\/2026\\\/07\\\/17\\\/what-is-a-soccer-streamer-doing-in-a-political-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/lucasmalaspina.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Captura-de-pantalla-2026-07-17-a-las-4.28.10.png?fit=788%2C658&ssl=1\",\"articleSection\":[\"The translation\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/lucasmalaspina.com\\\/en\\\/2026\\\/07\\\/17\\\/what-is-a-soccer-streamer-doing-in-a-political-strategy\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lucasmalaspina.com\\\/en\\\/2026\\\/07\\\/17\\\/what-is-a-soccer-streamer-doing-in-a-political-strategy\\\/\",\"url\":\"https:\\\/\\\/lucasmalaspina.com\\\/en\\\/2026\\\/07\\\/17\\\/what-is-a-soccer-streamer-doing-in-a-political-strategy\\\/\",\"name\":\"What Is a Soccer Streamer Doing in a Political Strategy? - Lucas Malaspina\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lucasmalaspina.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/lucasmalaspina.com\\\/en\\\/2026\\\/07\\\/17\\\/what-is-a-soccer-streamer-doing-in-a-political-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/lucasmalaspina.com\\\/en\\\/2026\\\/07\\\/17\\\/what-is-a-soccer-streamer-doing-in-a-political-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/lucasmalaspina.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Captura-de-pantalla-2026-07-17-a-las-4.28.10.png?fit=788%2C658&ssl=1\",\"datePublished\":\"2026-07-17T07:30:48+00:00\",\"dateModified\":\"2026-10-12T19:22:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/lucasmalaspina.com\\\/en\\\/2026\\\/07\\\/17\\\/what-is-a-soccer-streamer-doing-in-a-political-strategy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/lucasmalaspina.com\\\/en\\\/2026\\\/07\\\/17\\\/what-is-a-soccer-streamer-doing-in-a-political-strategy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/lucasmalaspina.com\\\/en\\\/2026\\\/07\\\/17\\\/what-is-a-soccer-streamer-doing-in-a-political-strategy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/lucasmalaspina.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Captura-de-pantalla-2026-07-17-a-las-4.28.10.png?fit=788%2C658&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/lucasmalaspina.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Captura-de-pantalla-2026-07-17-a-las-4.28.10.png?fit=788%2C658&ssl=1\",\"width\":788,\"height\":658},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/lucasmalaspina.com\\\/en\\\/2026\\\/07\\\/17\\\/what-is-a-soccer-streamer-doing-in-a-political-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/lucasmalaspina.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Is a Soccer Streamer Doing in a Political Strategy?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/lucasmalaspina.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/lucasmalaspina.com\\\/en\\\/\",\"name\":\"Lucas Malaspina\",\"description\":\"Political communication and public affairs in the socio-digital chaos\",\"publisher\":{\"@id\":\"https:\\\/\\\/lucasmalaspina.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/lucasmalaspina.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/lucasmalaspina.com\\\/en\\\/#organization\",\"name\":\"Lucas Malaspina\",\"url\":\"https:\\\/\\\/lucasmalaspina.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/lucasmalaspina.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/lucasmalaspina.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/LM2027-1-edited.png?fit=1023%2C1023&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/lucasmalaspina.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/LM2027-1-edited.png?fit=1023%2C1023&ssl=1\",\"width\":1023,\"height\":1023,\"caption\":\"Lucas Malaspina\"},\"image\":{\"@id\":\"https:\\\/\\\/lucasmalaspina.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/lucasmalaspina.com\\\/en\\\/#\\\/schema\\\/person\\\/5a0f9f532b3275a2ec7efe26234f70c8\",\"name\":\"lucasmalaspina\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e68f3496168b30d970d12cc82cabbdf9c7715eeccec1ef6b9c24a51ef7de066a?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e68f3496168b30d970d12cc82cabbdf9c7715eeccec1ef6b9c24a51ef7de066a?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e68f3496168b30d970d12cc82cabbdf9c7715eeccec1ef6b9c24a51ef7de066a?s=96&d=identicon&r=g\",\"caption\":\"lucasmalaspina\"},\"sameAs\":[\"http:\\\/\\\/lucasmalaspina.com\"],\"url\":\"https:\\\/\\\/lucasmalaspina.com\\\/en\\\/author\\\/lucmalaspina\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Is a Soccer Streamer Doing in a Political Strategy? - Lucas Malaspina","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lucasmalaspina.com\/en\/2026\/07\/17\/what-is-a-soccer-streamer-doing-in-a-political-strategy\/","og_locale":"en_US","og_type":"article","og_title":"What Is a Soccer Streamer Doing in a Political Strategy? - Lucas Malaspina","og_description":"By Lucas Malaspina Danny Navarro doesn\u2019t get involved in politics. His TravelFutbolFan account serves as a practical guide for fans who want to attend the 2026 World Cup without going broke: how to travel, how to save money, how to buy tickets, and how to get around between venues. For the World Cup co-hosted by […]","og_url":"https:\/\/lucasmalaspina.com\/en\/2026\/07\/17\/what-is-a-soccer-streamer-doing-in-a-political-strategy\/","og_site_name":"Lucas Malaspina","article_published_time":"2026-07-17T07:30:48+00:00","article_modified_time":"2026-10-12T19:22:16+00:00","og_image":[{"width":788,"height":658,"url":"https:\/\/lucasmalaspina.com\/wp-content\/uploads\/2026\/07\/Captura-de-pantalla-2026-07-17-a-las-4.28.10.png","type":"image\/png"}],"author":"lucasmalaspina","twitter_card":"summary_large_image","twitter_misc":{"Written by":"lucasmalaspina","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lucasmalaspina.com\/en\/2026\/07\/17\/what-is-a-soccer-streamer-doing-in-a-political-strategy\/#article","isPartOf":{"@id":"https:\/\/lucasmalaspina.com\/en\/2026\/07\/17\/what-is-a-soccer-streamer-doing-in-a-political-strategy\/"},"author":{"name":"lucasmalaspina","@id":"https:\/\/lucasmalaspina.com\/en\/#\/schema\/person\/5a0f9f532b3275a2ec7efe26234f70c8"},"headline":"What Is a Soccer Streamer Doing in a Political Strategy?","datePublished":"2026-07-17T07:30:48+00:00","dateModified":"2026-10-12T19:22:16+00:00","mainEntityOfPage":{"@id":"https:\/\/lucasmalaspina.com\/en\/2026\/07\/17\/what-is-a-soccer-streamer-doing-in-a-political-strategy\/"},"wordCount":2340,"commentCount":0,"publisher":{"@id":"https:\/\/lucasmalaspina.com\/en\/#organization"},"image":{"@id":"https:\/\/lucasmalaspina.com\/en\/2026\/07\/17\/what-is-a-soccer-streamer-doing-in-a-political-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2026\/07\/Captura-de-pantalla-2026-07-17-a-las-4.28.10.png?fit=788%2C658&ssl=1","articleSection":["The translation"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/lucasmalaspina.com\/en\/2026\/07\/17\/what-is-a-soccer-streamer-doing-in-a-political-strategy\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/lucasmalaspina.com\/en\/2026\/07\/17\/what-is-a-soccer-streamer-doing-in-a-political-strategy\/","url":"https:\/\/lucasmalaspina.com\/en\/2026\/07\/17\/what-is-a-soccer-streamer-doing-in-a-political-strategy\/","name":"What Is a Soccer Streamer Doing in a Political Strategy? - Lucas Malaspina","isPartOf":{"@id":"https:\/\/lucasmalaspina.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lucasmalaspina.com\/en\/2026\/07\/17\/what-is-a-soccer-streamer-doing-in-a-political-strategy\/#primaryimage"},"image":{"@id":"https:\/\/lucasmalaspina.com\/en\/2026\/07\/17\/what-is-a-soccer-streamer-doing-in-a-political-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2026\/07\/Captura-de-pantalla-2026-07-17-a-las-4.28.10.png?fit=788%2C658&ssl=1","datePublished":"2026-07-17T07:30:48+00:00","dateModified":"2026-10-12T19:22:16+00:00","breadcrumb":{"@id":"https:\/\/lucasmalaspina.com\/en\/2026\/07\/17\/what-is-a-soccer-streamer-doing-in-a-political-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lucasmalaspina.com\/en\/2026\/07\/17\/what-is-a-soccer-streamer-doing-in-a-political-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lucasmalaspina.com\/en\/2026\/07\/17\/what-is-a-soccer-streamer-doing-in-a-political-strategy\/#primaryimage","url":"https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2026\/07\/Captura-de-pantalla-2026-07-17-a-las-4.28.10.png?fit=788%2C658&ssl=1","contentUrl":"https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2026\/07\/Captura-de-pantalla-2026-07-17-a-las-4.28.10.png?fit=788%2C658&ssl=1","width":788,"height":658},{"@type":"BreadcrumbList","@id":"https:\/\/lucasmalaspina.com\/en\/2026\/07\/17\/what-is-a-soccer-streamer-doing-in-a-political-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/lucasmalaspina.com\/en\/"},{"@type":"ListItem","position":2,"name":"What Is a Soccer Streamer Doing in a Political Strategy?"}]},{"@type":"WebSite","@id":"https:\/\/lucasmalaspina.com\/en\/#website","url":"https:\/\/lucasmalaspina.com\/en\/","name":"Lucas Malaspina","description":"Political communication and public affairs in the socio-digital chaos","publisher":{"@id":"https:\/\/lucasmalaspina.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lucasmalaspina.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/lucasmalaspina.com\/en\/#organization","name":"Lucas Malaspina","url":"https:\/\/lucasmalaspina.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lucasmalaspina.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2026\/05\/LM2027-1-edited.png?fit=1023%2C1023&ssl=1","contentUrl":"https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2026\/05\/LM2027-1-edited.png?fit=1023%2C1023&ssl=1","width":1023,"height":1023,"caption":"Lucas Malaspina"},"image":{"@id":"https:\/\/lucasmalaspina.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/lucasmalaspina.com\/en\/#\/schema\/person\/5a0f9f532b3275a2ec7efe26234f70c8","name":"lucasmalaspina","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e68f3496168b30d970d12cc82cabbdf9c7715eeccec1ef6b9c24a51ef7de066a?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e68f3496168b30d970d12cc82cabbdf9c7715eeccec1ef6b9c24a51ef7de066a?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e68f3496168b30d970d12cc82cabbdf9c7715eeccec1ef6b9c24a51ef7de066a?s=96&d=identicon&r=g","caption":"lucasmalaspina"},"sameAs":["http:\/\/lucasmalaspina.com"],"url":"https:\/\/lucasmalaspina.com\/en\/author\/lucmalaspina\/"}]}},"jetpack_publicize_connections":[],"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pg0sU9-Ph","jetpack-related-posts":[{"id":3169,"url":"https:\/\/lucasmalaspina.com\/en\/2026\/08\/07\/milei-against-scaloneta-world-cup-falklands-land-law\/","url_meta":{"origin":3179,"position":0},"title":"Milei Runs Headlong into the Scaloneta: \u201cIn This Land That Is a Wound\u201d","author":"lucasmalaspina","date":"7 de August de 2026","format":false,"excerpt":"From \u201cIndio\u201d Solari\u2019s Funeral to the Land Law: The Libertarian Government Unnecessarily Shoots Itself in the Foot By Lucas Malaspina A chapter that would amend Law 26,737, which since 2011 has limited foreign ownership of rural land to 15%, changed the political landscape: the government offered more than fifteen changes\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2026\/08\/IndioSolari.jpeg?fit=678%2C452&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2026\/08\/IndioSolari.jpeg?fit=678%2C452&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2026\/08\/IndioSolari.jpeg?fit=678%2C452&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":3182,"url":"https:\/\/lucasmalaspina.com\/en\/2026\/07\/10\/there-is-no-anti-argentina-operation\/","url_meta":{"origin":3179,"position":1},"title":"There is no \u201canti-Argentina\u201d operation","author":"lucasmalaspina","date":"10 de July de 2026","format":false,"excerpt":"By Lucas Malaspina Perception has its own rules: why the accusation of \u201cArgentina\u2019s robbery\u201d didn\u2019t need a coordination committee to take off.\u00a0 First, a viral allegation circulated that the Madrid-based agency PR360 Sports had allegedly paid accounts to spread a narrative against Argentina. The fact-checking agency Chequeado reviewed the case\u2026","rel":"","context":"In "The translation"","block_context":{"text":"The translation","link":"https:\/\/lucasmalaspina.com\/en\/category\/translation\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2026\/07\/image.jpeg?fit=1200%2C900&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2026\/07\/image.jpeg?fit=1200%2C900&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2026\/07\/image.jpeg?fit=1200%2C900&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2026\/07\/image.jpeg?fit=1200%2C900&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2026\/07\/image.jpeg?fit=1200%2C900&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3230,"url":"https:\/\/lucasmalaspina.com\/en\/2024\/11\/11\/mariana-gene-political-operators-milei-democracy\/","url_meta":{"origin":3179,"position":2},"title":"Mariana Gen\u00e9: \u201cWhat it takes to be a political operator is one thing; what it takes to be president is another\u201d","author":"lucasmalaspina","date":"11 de November de 2024","format":false,"excerpt":"Mariana Gen\u00e9: \u201cWhat it takes to be a political operator is one thing; what it takes to be president is another\u201d By Lucas Malaspina Mariana Gen\u00e9 is a political sociologist and CONICET researcher who teaches at both undergraduate and graduate levels at the IDAES School of the National University of\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2026\/06\/Mariana-Gene.webp?fit=950%2C512&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2026\/06\/Mariana-Gene.webp?fit=950%2C512&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2026\/06\/Mariana-Gene.webp?fit=950%2C512&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2026\/06\/Mariana-Gene.webp?fit=950%2C512&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":3166,"url":"https:\/\/lucasmalaspina.com\/en\/2020\/12\/08\/iago-moreno-tiktok-in-political-communication\/","url_meta":{"origin":3179,"position":3},"title":"Iago Moreno: TikTok in Political Communication","author":"lucasmalaspina","date":"8 de December de 2020","format":false,"excerpt":"Spanish researcher Iago Moreno explains how TikTok is transforming political communication and why emerging right-wing movements use it more effectively. Notes for candidates and consultants on its algorithm, content strategy, audiovisual language, political influencers, and new ways of going viral. By Lucas Malaspina (edited by Agust\u00edn Cesio and Diego S\u00e1nchez)\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2024\/11\/Iago-Moreno-Lucas-Malaspina.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2024\/11\/Iago-Moreno-Lucas-Malaspina.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2024\/11\/Iago-Moreno-Lucas-Malaspina.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2024\/11\/Iago-Moreno-Lucas-Malaspina.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2024\/11\/Iago-Moreno-Lucas-Malaspina.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2313,"url":"https:\/\/lucasmalaspina.com\/en\/2026\/05\/05\/digital-ecosystem-political-parties-new-right\/","url_meta":{"origin":3179,"position":4},"title":"A party without an ecosystem is a dead party","author":"lucasmalaspina","date":"5 de May de 2026","format":false,"excerpt":"Por Lucas Malaspina There is a lot of talk about the \u201cculture war,\u201d but little about its architecture. Here I attempt to answer a practical question:\u00a0how do we build political communication today that is capable of reaching across communities, translating messages, challenging conventional wisdom, and turning cultural circulation into a\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2026\/05\/ariadna-montiel-nueva-presidenta-morena.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2026\/05\/ariadna-montiel-nueva-presidenta-morena.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2026\/05\/ariadna-montiel-nueva-presidenta-morena.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2026\/05\/ariadna-montiel-nueva-presidenta-morena.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2026\/05\/ariadna-montiel-nueva-presidenta-morena.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3243,"url":"https:\/\/lucasmalaspina.com\/en\/2024\/10\/31\/ioni-abelson-marketing-has-a-lot-to-contribute-to-political-communication\/","url_meta":{"origin":3179,"position":5},"title":"Ioni Abelson: \u201cMarketing has a lot to contribute to political communication\u201d","author":"lucasmalaspina","date":"31 de October de 2024","format":false,"excerpt":"Yehonatan (known as Ioni) Abelson was part of the team that developed Gabriel Boric\u2019s strategy for the 2021 Chilean presidential election alongside Sebasti\u00e1n Kraljevich. He later worked on the campaign strategy for Bernardo Ar\u00e9valo, who won the 2023 presidential election in Guatemala. Ioni Abelson, an Argentine national, also played a\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2024\/11\/Captura-de-Pantalla-2024-11-06-a-las-02.40.15.png?fit=1128%2C754&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2024\/11\/Captura-de-Pantalla-2024-11-06-a-las-02.40.15.png?fit=1128%2C754&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2024\/11\/Captura-de-Pantalla-2024-11-06-a-las-02.40.15.png?fit=1128%2C754&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2024\/11\/Captura-de-Pantalla-2024-11-06-a-las-02.40.15.png?fit=1128%2C754&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2024\/11\/Captura-de-Pantalla-2024-11-06-a-las-02.40.15.png?fit=1128%2C754&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lucasmalaspina.com\/wp-content\/uploads\/2026\/07\/Captura-de-pantalla-2026-07-17-a-las-4.28.10.png?fit=788%2C658&ssl=1","_links":{"self":[{"href":"https:\/\/lucasmalaspina.com\/en\/wp-json\/wp\/v2\/posts\/3179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lucasmalaspina.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lucasmalaspina.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lucasmalaspina.com\/en\/wp-json\/wp\/v2\/users\/103004725"}],"replies":[{"embeddable":true,"href":"https:\/\/lucasmalaspina.com\/en\/wp-json\/wp\/v2\/comments?post=3179"}],"version-history":[{"count":1,"href":"https:\/\/lucasmalaspina.com\/en\/wp-json\/wp\/v2\/posts\/3179\/revisions"}],"predecessor-version":[{"id":3181,"href":"https:\/\/lucasmalaspina.com\/en\/wp-json\/wp\/v2\/posts\/3179\/revisions\/3181"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lucasmalaspina.com\/en\/wp-json\/wp\/v2\/media\/3180"}],"wp:attachment":[{"href":"https:\/\/lucasmalaspina.com\/en\/wp-json\/wp\/v2\/media?parent=3179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lucasmalaspina.com\/en\/wp-json\/wp\/v2\/categories?post=3179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lucasmalaspina.com\/en\/wp-json\/wp\/v2\/tags?post=3179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}