Lucas Malaspina

Lucas
Malaspina.

Comunicación política y asuntos públicos en el caos socio-digital.

Últimas entradas

  • A party without an ecosystem is a dead party

    A party without an ecosystem is a dead party

    Por Lucas Malaspina There is a lot of talk about the “culture war,” but little about its architecture. Here I attempt to answer a practical question: how do we build political communication today that is capable of reaching across communities, translating messages, challenging conventional wisdom, and turning cultural circulation into a political advantage? A group of…

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  • Zohran Mamdani: a ‘communist’ start-up in New York

    Zohran Mamdani: a ‘communist’ start-up in New York

    If you work in public or political affairs and your conclusion about Mamdani is “that happens in New York, here it’s different,” you’re misreading it. What is being tested is not (only) an ideology, but a format of power: simple narrative, attention war, technological infrastructure to achieve maximum memorability, agility, and consistency. That is exportable.…

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