Latest posts
-
Milei Runs Headlong into the Scaloneta: “In This Land That Is a Wound”
From “Indio” Solari’s Funeral to the Land Law: The Libertarian Government Unnecessarily Shoots Itself in the Foot By Lucas Malaspina A chapter that would amend Law 26,737, which since 2011 has limited foreign ownership of rural land to 15%, changed the political landscape: the government offered more than fifteen changes in an effort to secure…
-
Without Translators: The 2026 World Cup Re-founded Babel
By Lucas Malaspina The first translinguistic mega-event and the new pace of global audiences: Spain and Argentina face off in the final of the most global World Cup in history. The redundancy is warranted and isn’t due solely to the excellent 48-team World Cup, which showcased the spectacular evolution of many unfairly underestimated teams (though…
-
What Is a Soccer Streamer Doing in a Political Strategy?
By Lucas Malaspina Danny Navarro doesn’t get involved in politics. His TravelFutbolFan account serves as a practical guide for fans who want to attend the 2026 World Cup without going broke: how to travel, how to save money, how to buy tickets, and how to get around between venues. For the World Cup co-hosted by…
-
There is no “anti-Argentina” operation
By Lucas Malaspina Perception has its own rules: why the accusation of “Argentina’s robbery” didn’t need a coordination committee to take off. First, a viral allegation circulated that the Madrid-based agency PR360 Sports had allegedly paid accounts to spread a narrative against Argentina. The fact-checking agency Chequeado reviewed the case and concluded that there is…
-
Cristiano Ronaldo vs. Messi: Is Every Idol Political?
When I discussed the results of the following study with some colleagues, they pointed out to me the contradiction between the perceptions of certain politicized sectors and the sensibilities of the majority (who are more removed from politics). On the one hand, Lionel Messi has been criticized by “anti-imperialist” groups for taking a photo with…
-
On Argentine social media, a musician beat Milei (for one week)
For a week, a singer who had retired from the stage in 2017 generated more buzz than the president of Argentina—who dominates the national digital scene by a wide margin the rest of the year—and brought to light a massive, intergenerational, and politically charged community. Carlos Solari, the legendary voice of Patricio Rey y los…
-
A party without an ecosystem is a dead party
Por Lucas Malaspina There is a lot of talk about the “culture war,” but little about its architecture. Here I attempt to answer a practical question: how do we build political communication today that is capable of reaching across communities, translating messages, challenging conventional wisdom, and turning cultural circulation into a political advantage? A group of…
-
The startup party: from the 5 Star Movement to La Libertad Avanza
The party form did not “die”: it is mutating. M5S—the acronym for the Italian Movimento 5 Stelle—and LLA (Javier Milei’s political force in Argentina) are very different cases—separated by a decade or more—but they share the same starting point: the disenchantment of a significant portion of the electorate with the dominant parties. The focus of…
-
Caution: In Bolivia, Paz Takes Office Because the “Shock” Lost
This text does not seek to take sides with any particular actor. My goal is to analyze what the new Bolivian government can and cannot do given the state of the economy, the composition of Congress, and social pressure, and what implications this structural limitation has for politics, organizations, and decision-makers in the country. The…
-
Zohran Mamdani: a ‘communist’ start-up in New York
If you work in public or political affairs and your conclusion about Mamdani is “that happens in New York, here it’s different,” you’re misreading it. What is being tested is not (only) an ideology, but a format of power: simple narrative, attention war, technological infrastructure to achieve maximum memorability, agility, and consistency. That is exportable.…
